@FashionFinderDk and @ElephantiApp are working to convert mobile surfers to brick and mortar shoppers #RetailTechSummit #FTW14
— Mary Egbula (@eightyjane) March 2, 2014
The Retail Tech Summit took place Sunday, March 2nd, as part of San Francisco’s Fashion Tech Week 2014. The event featured presentations and panel discussions from companies that are using technology in new ways to improve retail experiences online and offline. Surprisingly, though, this years selection of presenters skewed toward the offline end of the spectrum. It was a refreshing break from the barage of e-commerce options that dominate the fashion app landscape. I was especially intrigued that among a short list, there were two applications at the summit focus on helping mobile users find brick and mortar shops to patronize.
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