As if we need more reasons not to eat Jack in the Box, an apparently-not-new commercial (I get most of my TV via the likes of Netflix) has made it blatantly clear that leadership in the company has little to no respect for the skills and talents required of a good social content strategist.

In the commercial a young woman prattles on in “social speak” – complete with spoken hashtags & misappropriated slang – while the company mascot stands by in utter incomprehension. Yet it’s not the bubble head that is portrayed as the ditz, it’s the woman whom the company has ostensibly hired to manage the brands dialogue with the public online. More