As we speak designers around the world are rolling out Pre-Fall collections for 2011, but unless you are looking for them you aren’t likely to see much coverage. The collections are often shown presentation style and sans the flashy events and parties that many have come to associate with fashion shows. So it’s easy to see why these new offerings don’t garner mass attention. Designer Michael Kors, however, has another theory on why people don’t drool over Pre-Fall fare.
“Everyone knows now that resort is important, but because the name ‘pre-fall’ is so ugly no one wants to acknowledge that these are the clothes you actually put in your closet,” said Kors. The sportswear king also lamented the premature wearing of heavy winter items at fashion week, saying the Pre-Fall items are more appropriate to the occasion. “You see everyone in the front row bundled in furs and tweeds in September and it looks insane!”
Above: Pre-Fall looks from (L to R) Pringle of Scotland, Oscar de la Renta, Jason Wu, Reed Krakoff, and Elie Tahari. Read the rest of the above article and take the poll at the FashionStake Blog